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7 days ago
Marks & Spencer Taps Into Wellness Trends with Mushroom Drinks and Brain Food
As the demand for functional and health-focused foods grows in the UK, Marks & Spencer (M&S) has stepped up with two innovative product...
Nov 8, 2024
Cultivating Pleurotus nebrodensis Mycelium for High-Yield Anti-Fatigue Polysaccharides
Pleurotus nebrodensis (PN) is a large rare edible mushroom native to Xinjiang, China, and was only successfully domesticated and...
Oct 10, 2024
Functional Mushrooms: Exploration into Therapeutic Compounds
For thousands of years, various types of fungi have been utilised for their medicinal properties, almost to the point of veneration –...
Jul 23, 2024
European Mushroom Boom: Unpacking the Explosive Growth of Mushroom Extracts and Supplements in the EU
Over the past 18 months, the mushroom extracts and supplements market in the European Union has seen remarkable and continuous growth...
Feb 27, 2024
Functional Mushrooms are Shaping the Future of Wellness for both the Young and Older Generations
Wellness is a growing priority for consumers, with a surge in vitamin and supplement sales, particularly in categories like performance...
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